Step 1
The Introductory Phone Call: 30 Minutes
During this 30 minute call, we’d like to understand the reasons for starting your business, why you are looking to exit, and other high-level points around yearly revenues and profit margin. The goal of this call is to help you understand quickly if we are the best partner for you. If not, we’ll point you in the right direction.
Step 2
Sign An NDA
If both parties are happy to proceed, we’d like to look at your numbers in more detail. Before we do that, we sign a Non-Disclosure Agreement (NDA), ensuring that any information provided is kept safe, will not be shared with third parties, and can’t be used to build a competing business with you.
Step 3
Data Analysis: 48 Hours
After the NDA has been signed, you can either send us extracts from your Amazon account or preferably we ask you to authorise a third-party software (e.g. Sellerboard) for your Seller Central account, through which we can extract your Amazon sales information.
Step 4
We Make An Offer
Based on the information you have provided and our analyses we are able to present you with a Letter of Intent (LOI), which lays down our offer to you including: (i) a valuation/purchase price, (ii) payment terms, (iii) a timeline, (iv) additional due diligence requests and (v) next steps.
Step 5
Due Diligence
Should you accept our offer, we enter a “Due Diligence” phase. During this structured 3 week process we might ask for supplier agreements, employee contracts (if any), audited financial statements, trademarks, rental/lease agreements, invoices and other documents. In parallel, we start drafting the Purchase Agreements, which dictate the terms and conditions under which we buy your business (or part thereof). It’s important to get your legal advisor/consultant involved at this point. If you do not have one, we can recommend a number of good legal counsels, who have previously advised clients who sold their businesses to us. Working with somebody who has prior experience with selling Amazon brands will be beneficial.
Step 6
The Closing Phase
“Closing” is the process of signing the Purchase Agreements, wiring the funds to your bank account and transferring the assets and logins. This process should happen concurrently, and typically it’s done by wiring the money to your legal counsel’s bank account, who will then release the funds to you after both parties have signed the agreements. It’s time to celebrate!
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